Product & Package Design
★ AAF Spokane Addy's Gold Award Winner 2025 ★
This project showcases Blackthorn Malt Whiskey in three different flavors: Burnt Honey, Amber Spice and Emberberry. This whiskey brand is centered around storytelling through bold visuals and an elegant color palette. I created every element of this brand from the hand-drawn illustrations to the custom satin bag with the goal of communicating three main ideas: untamed, refined and rooted in nature.
Creative Process
To create this brand, I began with brainstorming and sketching out different ideas that come to mind as I think of the name Blackthorn Malt Whiskey. My main goal was to create a visually appealing brand that was inspired by nature while still having some edge.
★ Thumbnail Sketches ★
★ Illustration Process ★
After my initial paper sketch, I throw it into Procreate where I illustrate clean, smooth lines that will translate well into vector artwork.
★ Final Package Design & Photography ★
Burnt Honey Flavor
Back label
Amber Spice Flavor
